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Anti-SPAM Policy
If you've received unsolicited mail from one of our users, please notify us immediately at abuse@barnabyandassociates.com. Every complaint is investigated, and you will receive a response from our abuse team detailing the action we’re taking to deal with the issue.
B&A takes several steps to keep abuse to a minimum. Among other things, we:
- Maintain a strict internal policy regarding email being sent to our existing or potential clients. The email must be related to projects, service requests, product and service offerings, Q&A’s, knowledge sharing.
- Read most emails before they can go out the door. Email sent through our system goes to a staging area where it is looked over by a member of the B&A staff. If we have any concerns, the mailing is stopped and we contact the client.
- Immediately open an investigation if a client receives an abuse complaint to our abuse address or through one of the feedback loops we maintain with many Internet and Email Service Providers.
If you suspect a client of abusing our service (or have any questions regarding our policies), please do not hesitate to contact us at abuse@barnabyandassociates.com. As noted above, all complaints are investigated, and you will receive a response detailing the action we’re taking to deal with the issue.
CAN-SPAM Compliance
Main Points of the CAN-SPAM Act
- Outlaws the use of false or misleading headers
- Outlaws the use of deceptive subject lines
- Requires a clear and conspicuous opt-out mechanism within every commercial email
- Requires the inclusion of a valid physical postal address within every commercial email
Violators may be subject to "cease and desist" orders or penalties from the FTC (Federal Trade Commission) of up to $11,000 per violation. Criminal prosecution is also possible in the case of egregious offenders, which can result in penalties such as fines, forfeiture of proceeds and equipment. The worst offenders can also be subject to prison time.
How B&A complies with the law:
- False or misleading headers:
B&A does not allow the manipulation of any email header information and does not use relays to deploy email campaigns. This means that anyone reading a client email (recipient, ISP, etc) can clearly see that the email was sent from B&A’s servers. In addition, B&A uses only approved and ethical channels when working with ISPs. These proactive measures are in place to ensure that all client email is sent and received successfully.
- Deceptive Subject Lines:
Any subject line attached to an outgoing campaign must clearly relate to the content of the email. Deceptive or misleading subject lines are prohibited both by B&A and also by federal law.
- Opt-out mechanism in every email:
B&A automatically inserts unsubscribe details to the bottom of every email campaign sent from our system to ensure that there is always a clear, easy to use, and fully functional unsubscribe method included with every email campaign.
- Valid Physical Postal Address:
The CAN-SPAM law also requires that the "sender of the email" (i.e. the person or company noted in the From Label) to display a physical postal address within the content of the message. B&A provides a field in our email campaign creation tool requiring ALL users to enter a valid and accurate postal address for any new campaign. This postal address appears in the footer of client email and may change from campaign to campaign in the event that the “sender” changes.
B&A monitors all outgoing email campaigns to ensure compliance with the CAN-SPAM Act and our own Anti-Spam policies. If we find a problem with a given campaign we will contact you right away to discuss these issues. We obviously want your launch process to be as smooth and hassle-free as possible, but we need to ensure that B&A, and all its users, are abiding by federal law.
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